Content Strategist

Sehar
Majid

Content Strategist — Scriptwriter · Social Media

Good content gets attention.
Great content has a strategy behind it.

I plan, research and write content that exists for a reason — strategy first, story second, platform-ready content last. From documentary scripts to social calendars.

View My Work About Me →
Available for projects — let's build your content system.
✎
✦ Strategy with purpose
Focus Areas Content Strategy · Scriptwriting · Social Media · Audience Research
Sehar Majid working at her desk
About

Strategy is only useful once it's written, shaped and shipped as content people actually stop for.

I'm a Content Strategist, Scriptwriter and Social Media Specialist focused on audience-focused communication, content planning, research and platform-ready storytelling.

My work sits at the intersection of research and execution — understanding an audience and a topic well enough to build a strategy, then writing and shaping the content that carries it: scripts, social posts, captions and campaigns.

I've built this approach across educational counselling, marketing and independent documentary work, combining structured research with practical, publish-ready content.

  • Content Strategy
  • Scriptwriting
  • Social Media Management
  • Content Creation
  • Audience Research
  • Content Calendars
  • Content Repurposing
  • Copywriting
  • Community Engagement
  • Competitor & Hashtag Research

Research. Strategy. Storytelling.

Building content systems that communicate clearly.

How I Think
Research → Strategy → Script → Content → Social → Audience

Every piece of content starts with a reason.

Services

Where strategy meets execution

Five focused areas, built from the way strategy actually moves — from research to a finished, platform-ready piece of content.

01

Content Strategy

Content pillars, planning, audience-focused ideas, content calendars and repeatable content systems.

02

Scriptwriting & Storytelling

Structured scripts, hooks, storytelling, research-based writing and platform-specific adaptations.

03

Social Media Content

Social media planning, content publishing, audience engagement, promotional content and platform-ready communication.

04

Research & Content Development

Audience research, competitor research, topic research and turning information into useful content.

05

Content Repurposing

Transforming one strong idea into multiple platform-ready content formats.

Tools I Use
ChatGPT Claude Gemini Notion Canva Google Docs Google Trends Meta Business Suite*

*Listed as tool familiarity — verified on request.

Selected Work
01 / 07

A working portfolio across strategy, script and social

Mixing real client-adjacent work with independent samples built to demonstrate process. Conceptual pieces are labelled clearly.

Social Media Scriptwriting Content Strategy Short-Form Content Educational Content Promotional Content Content Repurposing
01 / 03
Content strategy system on desk with calendar and pillars
Content Strategy · Documentary

Sehar Stories — Content System

A self-directed documentary content system — built from raw research through to a repeatable publishing structure and short-form adaptation. Demonstrates content strategy as a system, not a single post.

Flagship Project — Independent Portfolio
02 / 03
Marketing campaign overview and content plan mockup
Social Media · Marketing

Audience Engagement Campaign Direction

Full-funnel content direction — awareness, consideration and conversion mapped to platform-specific formats, built to move an audience toward one clear action rather than isolated posts.

Conceptual Portfolio Sample
03 / 03
Framework · Concept Sample
One idea repurposed into six content formats diagram
Content Repurposing

One Idea, Six Formats

A single researched idea, mapped end-to-end into a long-form script, short-form script, reel, post, carousel and caption — proof of thinking in systems, not single posts.

Framework · Concept Sample
Study abroad social media grid mockup
Social Media · Educational

Study Abroad Checklist Series

A short educational post series for study-abroad guidance.

Conceptual Portfolio Sample
Documentary script draft and storytelling structure diagram
Scriptwriting

Hook-to-Evidence Script Framework

A structured writing process for research-backed short-form scripts.

Content Sample
Consultation awareness promotional post grid
Social Media · Promotional

Consultation Awareness Creatives

Promotional creative direction for a student advisory offering.

Conceptual Portfolio Sample
Reel concept cover designs on phone screens
Short-Form Content

Application Prep Reel Concepts

Short-form concepts breaking down application timelines and documentation.

Conceptual Portfolio Sample
Social Media Work

Content designed to communicate clearly

Built to hold attention and support audience engagement, across formats and platforms.

PCD study-abroad destination comparison carousel
Featured Case Study Pak Career Development (PCD) Sep 2025 – Feb 2026

Educational Communication + Social Media Content

Challenge

Prospective students needed clear, trustworthy guidance on study-abroad options, and PCD needed a consistent social presence to reach and support them at scale.

Approach

Pair direct student advisory work with the social content that extends it — turning the same questions students ask in consultation into structured, publish-ready guidance.

Execution
  • Counselled prospective students regarding study-abroad opportunities.
  • Reviewed program requirements, documentation and application timelines.
  • Planned and managed social media content to support student outreach and online visibility.
  • Maintained organized client records and coordinated follow-ups with the advisory team.
Outcome

A consistent advisory-to-content pipeline — clearer guidance for prospective students and organized records the team could act on.

Application preparation infographic
Conceptual Content Sample

Application Preparation

Study abroad checklist Instagram post
Conceptual Content Sample

Study Abroad Checklist

Choosing the right study destination comparison
Conceptual Content Sample

Choosing the Right Study Destination

Book your free consultation post
Conceptual Content Sample

Consultation / Student Guidance

Study abroad step-by-step process notebook
Featured Case Study NSA Consultant & Legal Advisor Aug 2024 – Aug 2025

Student Advisory + Outreach Content

Challenge

Prospective clients needed a clear, informative first touchpoint before a one-to-one consultation, and case follow-ups needed to stay organized across an active advisory caseload.

Approach

Keep student-facing content and one-to-one advisory work aligned — so outreach content set accurate expectations before a student ever booked a consultation.

Execution
  • Student consultations and case follow-ups.
  • Assessing suitable international study options.
  • Application documentation coordination.
  • Social media communication and content publishing for outreach to prospective clients.
Outcome

Consistent, clearly informative outreach content that supported the advisory process rather than working separately from it.

NSA Instagram profile grid
Conceptual Portfolio Sample

Outreach content direction

Ready to study abroad post design
Conceptual Portfolio Sample

Advisory content structure

Student support FAQ guide
Conceptual Portfolio Sample

Student support & application guide

Forever Living marketing campaign corkboard
Featured Case Study Forever Living Products Mar 2022 – Dec 2023

Marketing, Outreach & Social Content

Challenge

A remote marketing role needed content and outreach that could run consistently without a physical storefront, while keeping a distributed team coordinated.

Approach

Combine day-to-day customer engagement with planned social content and campaigns, so outreach stayed active between direct conversations.

Execution
  • Remote marketing and outreach.
  • Customer engagement and activity tracking.
  • Team coordination.
  • Social media content and marketing campaigns to support audience engagement.
Outcome

A steady content and outreach rhythm that supported customer engagement and kept the wider team aligned.

Forever Living social media marketing portfolio grid
Conceptual Portfolio Sample

Marketing & customer engagement portfolio

Independent Portfolio Project · 2026

Documentary Content Strategy & Scriptwriting

A self-directed project built to demonstrate strategic thinking end-to-end — from research structure to a finished, adaptable script.

Documentary research desk with timeline, evidence board and edit timeline
Scriptwriting · Proof of Process

A structure built for retention

Research → Hook → Context → Evidence → Insight → Conclusion — the framework behind every script I write, developed and tested through Sehar Stories, my independent documentary project.

Screenwriting desk with script draft and storytelling books
Documentary episode script with research notes
01

Research

02

Hook

03

Context

04

Evidence

05

Insight

06

Conclusion

Framework Example · Sehar Stories

Documentary Short — Structure Breakdown

Hook

Open on a single, specific human moment — not a statistic. The statistic comes later, once the audience already cares.

Context

Establish what the audience needs to understand the moment — scale, timeline, or setting — in as few lines as possible.

Evidence

Layer proof in order: documented fact, a real case, then a firsthand account — building credibility before emotion.

Insight

Connect the individual story back to the wider pattern the audience already sensed at the hook.

Conclusion

Close on the human stake, not the statistic — what changes, for whom, and why it matters now.

Short-Form Adaptation

The same hook becomes a 12-second cold open. The evidence block becomes a single on-screen statistic. The conclusion becomes the caption — one script, one structure, adapted for every platform it needs to live on.

Content Repurposing

One idea, multiple formats

Strategic thinking means one researched idea rarely stops at one piece of content.

Researched Idea
↓
Long-Form Script
↓
Short-Form Script
↓
Reel
↓
Social Post
↓
Carousel
↓
Caption
Process

How the work actually moves

A repeatable sequence from first question to finished, platform-ready content.

01

Research

Understand the topic, audience and context.

02

Strategy

Define the content angle, pillar and objective.

03

Develop

Build the idea, structure and narrative.

04

Create

Write scripts, copy and content.

05

Adapt

Repurpose content for different platforms and refine for publishing.

What I Bring

Research before content.
Strategy before posting.
Story before noise.
Systems before randomness.

Every piece of content I make starts with a question, not a template — understand the audience and the system first, then build the post, script or campaign that fits it. AI tools support the research and drafting; the thinking and the review stay human.

Experience

Professional timeline

Feb 2026 – Present

Sehar Stories

Content Strategist & Scriptwriter
  • Built an independent documentary content system from scratch.
  • Developed content pillars and repeatable workflows.
  • Created publishing structures and long-form documentary scripts.
  • Used Hook-to-Evidence storytelling, adapted into short-form formats.
  • Applied a Right-of-Reply fairness check for sensitive topics.
  • Used ChatGPT, Claude and Gemini for research, ideation and editing support with human review.
Sep 2025 – Feb 2026

Pak Career Development

Educational Counsellor & Social Media Management
  • Study-abroad counselling for prospective students.
  • Application and documentation guidance.
  • Social media planning and publishing.
  • Client records and follow-up communication.
Aug 2024 – Aug 2025

NSA Consultant & Legal Advisor

Educational Counsellor & Social Media Management
  • Prospective student guidance and consultations.
  • Application and documentation support.
  • Social media communication and publishing.
  • Client communication and case follow-ups.
Mar 2022 – Dec 2023

Forever Living Products

Business Representative & Social Media Marketing
  • Remote marketing and outreach.
  • Social media content and campaigns.
  • Customer engagement and team coordination.
  • Activity and performance tracking.
Core Skills
Content Strategy & Planning Scriptwriting & Storytelling Social Media Management Content Creation Audience Research Content Calendars Content Repurposing Copywriting Community Management Competitor & Hashtag Research Social Media Analytics Digital Branding
Education

FA (Intermediate)

Government College, Gujranwala

Matriculation (Science)

BIPS, Pakistan
Languages
EnglishFluent
UrduNative
✎ Let's create together
Contact

Let's create something worth watching.

Have a content idea, campaign or story that needs a strategy? Let's talk.

Email
seharmajid.work@gmail.com
Phone
+92 328 9918720
Location
Gujranwala, Pakistan
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